Everyone wants to know how to get more work. I always say I work a lot because the universe allows me to. I think a big part of my success or lack of success is because the universe says so. There’s some other things too….
I regularly get emails from other acts asking me how to get on Cruise Ships, or work more corporate. The answer no one ever wants to hear is the only answer…. Be really good.
As Steve Martin says, be so good they can’t ignore you.
It’s true. Being great gets you all the work.
Here’s my two cents on this. Sometimes, you gotta Sweep the Leg. It’s hard to stand back and look objectively at your act. So, do one of two things. Hire a director, coach or comedy writer to help with those things, or have industry friends you trust watch your videos and see your shows and have them make suggestions. I’ve taken both approaches and both are useful. If you’re going the friend route, make sure it’s someone you trust and someone who’s better than you. If they’re at the same level or not doing as well, why get the advice?
Look, I’m a corporate after dinner event comedian and magician. I’m not changing the world here, but I do want my work to be the best it can be. Christmas and holiday parties are coming up, I want to work too. I want to work but there’s only one way to get that work. Just kill every show.
I recently sent a video of a new piece in my show to a friend who’s quite a giant in my industry. The guy’s a genius. Within minutes he unlocked the issue that was holding back the piece. That realization may have taken me a year, maybe more. What a time saver. I’m really lucky to have access to people that can snap things into shape quickly. People who are so smart and awesome at the work of show. Having access to those friends is a blessing. Even if I didn’t, that service can always be purchased, but I love working with friends.
I guess what I’m saying is this. If you want to get more corporate work and ships, and theatres etc…. having the best website and promo and email CRM are nowhere near as important as having a killer show. If you have the best possible show and you keep improving it, I guarantee you’ll get all the work and all that stuff will follow.
Its old advice, and when I started I didn’t believe it. I also thought when I was in my 20’s my act was as good as it could be. It wasn’t. I look back after 30 years in the business I realize that I’m not happy with the quality of the work I put out 10 years prior. You just don’t know it at the time. Keep moving forward, I promise, none of us are as good as we think we are. Whip up the show to the best of your ability and everything else will fall in line.
There’s todays thoughts on business from another idiot out in the trenches.
Until next time,
Good Night and Good Luck