It’s pretty interesting. I hear a lot of clients buying entertainment for their conferences and conventions still in a state of confusion about what to expect from the professional corporate entertainer. The talent they say, doesn’t seem very professional. This is a growing issue in my industry and should not be tolerated. No matter if the person entertaining at your conference is a comedian, a magician, mentalist or any other style of act, there are rules. There are baseline things that truly professional acts have in common. If you’re looking for an entertainer at your corporate function and they do not have these things or offer them up as a service, I would be skeptical about hiring them. These seem obvious, even painfully obvious, but you’d be shocked at how much “talent” for whatever reason doesn’t incorporate these things into their work.
Professional Corporate Talent should:
– agree to be at the venue for site inspection and sound check well in advance of the performance, either afternoon of the show or day before
- Be willing to coordinate with the staff at the venue to confirm performance requirements are met, stage, lighting seating arrangements etc
- Have a collection of satisfied clients in your industry or similar industries, with letters of reference you can access easily.
- Have proper connections for any media they might use as well as having their own microphone that they know and works consistently with any system
- Handle all aspects of their own travel, both ground, hotel and air
- Be willing to work directly with any sound and lighting company onsite or the inhouse techs
- Have a good quality website and access to short video and other promotional materials for you the buyer to access and share with a committee, as well as photos and promotional material to use in your programs.
- They should have a PDF intro for you to download and access BEFORE the event
- Have a rider that’s easily referenced
- Dress in a professional manner and meet at VERY least the baseline dress code of your guests
It goes without saying they should also be polite and respectful to everyone both on and off stage and during the negotiations of the contract and invoice. They should likely have a tax ID number on that invoice. If these things are absent suggest you’re not dealing with a real professional.
Again, you wouldn’t think I’d have to even mention these things, but I hear that entertainers do not have or will not comply with these things. It’s a short checklist to help identify the real professional entertainers from ones who are just trying to take your money in between them working at comedy clubs and bars.
I wish you all the best with your function, and until I see you from the stage
Good Night and Good Luck,